ブックタイトル縁19号

概要

縁19号

ects draw attention from many companies regardless of organizational size, so it's not difficult to find partnercompanies. To build a workable plan for individual projects, it is vital for teachers to work together innegotiating with the selected companies.In another major project, we proposed improvement plans for AEON's fair trade packaging. Studentscreated more eye-catching designs, which were marketed across the country. In this project, studentslearned about the fair-trade movement. Other successful proposals include those for golden-color spoonsfor Haagen-Dazs and a megaphone equipped with a translation function.ENISHI: From the companies' perspective, your school serves as an abundant source of inventive ideas?it's like Doraemon's pocket (the cartoon character Doraemon has a bottomless pocket).Oyadomari: This is not a one-way service, though. We also benefit from these undertakings. Students discussplans, which are adopted by the company to be commercialized. In the course of this process, theylearn about business systems, and also can feel fulfilled from their work, depending on the results. They arealso given opportunities to make presentations on their proposals in the partner's booth at industrial exhibitions.I believe that it is important to conduct these activities in high schools rather than in universities. Theseactivities can inspire high school students to think about their future careers and work to determine fieldsof study and select universities to pursue their goals. Career awareness is a strong driver of learning motivation.Highly motivated students make serious efforts to select schools with the faculty and areas of specializationthat meet their aspirations, rather than focusing only on college ranking. Some students even visittarget universities to meet relevant professors and researchers. Many of them kindly receive those studentsin a serious manner, giving encouragement to young aspirations.ENISHI: Your school places heavy weight on teaching the importance of having respect for diversity andindividual differences.Oyadomari: Yes. At Chihaya, first and foremost, students are taught the importance of showing respectfor other people. It's important to do this at the start of school life, before various unique activities, such asout-of-school projects, start, because a feeling of privilege from being allowed to engage in these activitiesnot available at other schools can give rise to arrogant attitudes.ENISHI: How did you begin to incorporate IP education into your class curriculum?Oyadomari: The commercial high school I worked at allowed teachers to develop original plans onthemes selected for marketing and research project classes. I created a mock business lesson plan based ona scenario in which the classroom runs an imaginary company named Shibasho, an importer and distributorof foreign products and regional sales agent. Starting the mock business as described, I later added a storyto the effect that the mock business had decided to produce original products. We actually developed andmarketed the original Minato Nijiiro Candy with the help of a local sweet shop.ENISHI: Did you plan and sell actual products in the mock business? How did you fund the project?Oyadomari: Students made presentations of their plan to their parents and teachers at the school andissued shares to raise funds. Earnings were allocated for repayment. From this process, students learnedIP Friends Connections August 2018 No.19ENISHI39