b. Quality Verication• Decisions and notices, etc., prepared by examiners are audited by quality management oicers to check compliance in terms of content and format before sending relevant oicial documents to applicants and agents.• In order to ascertain various user needs, the JPO conducts interviews at informal meetings with businesses, accepts information provided in relation to individual cases, and implements user satisfaction surveys that also cover domestic users, agents of overseas users, and small-scale users. [Figure 2-1-15]• In August 2014, the JPO established the Subcommittee on Examination Quality Management, which consists of external experts, under the Intellectual Property Committee of the Industrial Structure Council of the Ministry of Economy, Trade and Industry, and has been implementing initiatives in the quality management of patent, design, and trademark examinations, based on reports by this subcommittee..5) Non-Traditional TrademarksNon-traditional trademarks also became registrable from April 1, 2015. These types of trademarks are expected to play an important role in branding strategies, as a means of brand delivery that extends beyond words.• “Non-traditional trademark” means (i) motion mark, (ii) hologram mark, (iii) color per se mark, (iv) sound mark, or (v) position mark.• Overall, there have been 1,746 applications led, and 433 trademarks have been registered (as of the end of December 2018).6) Regional Collective TrademarksThe regional collective trademark system was introduced in April 2006 in order to more appropriately protect, as trademarks, regional brands that combine the name of a region and the name of the goods (or services) (for further details about this system, please see the “Regional Collective Trademark System” at the JPO website＊5).Prior to the introduction of this system, trademarks comprised of “region name + goods (services) name” were not approved for registration unless they already possessed nationwide recognition. However, with this system, such trademarks can be now registered as long as there is recognition by consumers within a certain range. [Figure 2-1-16]• As of the end of December 2018, there were 1,224 applications led, and of those 645＊6 were registered (2 applications from overseas were registered).• Each year, the JPO creates a “Regional Collective Trademark System Guidebook”, which is used in seminars, etc. to explain the system.• In 2018, the JPO held “Contest for Regional Brands”, in Oita (Kyushu) in March, and in Aichi (covering 7 Tokai/Hokuriku prefectures) in December, with the objective of publicizing this system.FY / 年度2015201620172018020406080100%Satisfied満足Somewhat Satisfied比較的満足Neutral普通Somewhat Unsatisfied比較的不満Unsatisfied不満2.31.50.80.35.66.75.68.042.143.842.739.738.311.743.54.644.56.445.36.7Results of User Satisfaction Survey on Quality of Trademark Examinations商標審査の質に関するユーザー評価調査の結果Figure 2-1-15 2-1-15図Chapter 1 第1章72＊5“Regional Collective Trademark System”Englishhttp://www.jpo.go.jp/e/system/trademark/gaiyo/chidan/index.html＊6Registration numbers by region are 31 for Hokkaido,53 for the Tohoku region, 123for the Kanto-Koshinetsu region, 60for the Hokuriku region, 86for the Tokai region, 162for the Kinki region, 44for the Chugoku region, 28for the Shikoku region, 81 for the Kyushu region,and 18 for Okinawa (registrations spanning multiple regions are counted as one in each region).
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