＊9Registration numbers by region are 34 for Hokkaido, 54 for the Tohoku region, 103 for the Kanto-Koshinetsu region, 62 for the Hokuriku region, 89 for the Tokai region, 151 for the Kinki region, 49 for the Chugoku region, 28 for the Shikoku region, 84 for the Kyushu region, and 18 for the Okinawa region along with for overseas countries (registrations spanning multiple regions are counted as one in each region).登録件数を地域別に見ると、北海道34件、東北54件、関東・甲信越103件、北陸62件、東海89件、近畿151件、中国49件、四国28件、九州84件、沖縄18件に加えて、外国からの出願も3件登録されている（複数地域に跨がるものはそれぞれカウント）。 As of the end of December 2019, there were 1,258 applica-tions led, and of those 673＊9 were registered. In order to further increase awareness of this system, the General Election for Outstanding Regional Brands was held in March 2018 in the Kyushu region, in December 2018 in the Tokai-Hokuriku region, and the Tohoku region in Decem-ber 2019. In the General Election program, local university students, regional collective trademark right holders, and others form teams, and based on interviews with such right holders, the students circulate information on the attractive-ness of regional brands on Instagram® and present future business plans (By creating opportunities for student-orga-nization collaboration to promote the attractiveness of regional brands, this program is expected to increase the system’s use among general consumers and organizations considering acquisition of regional collective trademarks, and also further promote the use of regional collective trademarks. Furthermore, through the use of regional collective trademarks, the program is expected to lead to sustainable vitalization of regional economies.). The JPO published the booklet, “Regional Collective Trade-mark Guide Book 2019”, based on a concept to compile key points of successful development of regional brands. The Guide Book introduces the latest examples of organizations taking advantage of regional collective trademarks, and also presents an outline of the system, the JPO’s measures for supporting organizations, and 645 registered regional collective trademarks (as of the end of 2018). The Guide Book is distributed to various parties, including seminar participants, prefectures, municipalities, societies of com-merce and industry, chambers of commerce and industry, tourist associations and existing right holders, for promot-ing widespread use of the system. 2019年12月までに1,258件が出願され、そのうち673件＊9が登録。 本制度の更なる周知を目的として、地元の学生と地域団体商標の権利者等がチームを組み、地元の学生が地域団体商標の権利者等への取材を通じて得た地域ブランドの魅力等を「Instagram®（インスタグラム）」で発信し、今後のビジネス展開等についても発表する「地域ブランド総選挙」を2018 年3月に九州地域、12 月に東海・北陸地域、2019年12月に東北地域で開催（学生と団体とのコラボレーションにより地域ブランドの魅力をPR する機会を創出することで、一般消費者及び地域団体商標の取得を検討している団体への制度普及、並びに、地域団体商標の更なる活用促進を図るとともに、地域団体商標の活用を通じた地域経済の持続的な活性化に繋がることが期待される。）。 「成功する地域ブランド虎の巻！」をコンセプトに、地域団体商標を活用している団体の最新事例を紹介するとともに、地域団体商標制度の概要、特許庁の支援策、登録されている645件（2018 年末時点）の地域団体商標を掲載した冊子「地域団体商標ガイドブック2019」を作成し、説明会等の参加者や、各都道府県、市区町村、商工会・商工会議所、観光協会、既権利者等に配布し、対外的に広く普及活動を実施。Regional Collective Trademark Composition地域団体商標の構成Figure 2-1-16 2-1-16図Characters/terms commonly used when indicating place of origin原産地を表示する際に付される文字として慣用されている文字Regional name地域の名称Example) Genuine, specialty, local specialty, produced in XX, a product of XX, etc.例）本場、特産、名産、〇〇産、〇〇の 等Common name of the goods (services)商品（役務）の普通名称Customary name of the goods (services)商品（役務）の慣用名称or／又はJPO STATUS REPORT 202073Part2 2019 Policy Outcomes 第2部 2019年の施策成果2ExaminationsTrials and Appeals 審査・審判
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