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New Logo of the Japan Patent Office

The Japan Patent Office (JPO) created its new logo to commemorate the 125th Anniversary of the Industrial Property Rights System in Japan.

The new logo communicates the JPO’s responsibility for industrial property administration in Japan and became part of its public relations efforts in January 2011.

New JPO Logo

Picture of New Logo of the Japan Patent Office

What the logo represents

Within the new logo can be seen the letters “JPO” in a design that conveys familiarity and trust.

The letter “j” represents a “person” and stands for the JPO’s philosophy to deliver user-oriented, high-quality service. This “jumping” person shows how the JPO will be tackling various IP-related challenges toward the next generation and making a leap forward for continuous evolution.

The “blue oval” symbolizes the intellect and the development of a global intellectual property system, and the JPO’s efforts to implement diversified IP measures and policies timely and effectively are implied in this figure.

[Last updated 25 February 2011]


General Affairs Division,

Japan Patent Office