JPO and ASEAN IP Academy Collaborate on Online Trademark Training Program for Trademark Examiners and IP Office Staff

February 17, 2025

The Japan Patent Office (JPO), in collaboration with the ASEAN IP Academy^*1, conducted an online trademark training program on February 13-14, 2025, on the theme of "trademark distinctiveness" for trademark examiners and other IP staff from ASEAN countries.

JPO trademark examiners who are highly experienced in trademark examination standards gave lectures on trademark distinctiveness, sharing their insights and experiences on examination standards and practices in Japan. In addition, speakers from Nissin Foods Holdings Co., Ltd. and Lion Corporation, two Japanese companies that are well-versed regarding IP in ASEAN countries were invited to present on their companies' branding strategies and trademark applications.

Around 120 trainees from ASEAN IP offices participated, and provided positive feedback to the JPO that included the following comments: "This training developed a deeper understanding on the topic through real-life case samples."and"All presentations provided detailed insights and information about Japanese trademarks, which will serve as a reference for conducting trademark examinations in my own country."

The JPO will continue to offer support and cooperation in this area by conducting training programs for IP professionals in emerging countries - thereby helping to improve and strengthen their intellectual property environments, while also helping Japanese companies to develop their business.

*1 The ASEAN IP Academy, an ASEAN training center established in September 2021, seeks to provide training programs in the IP field to ASEAN Member States.

[Last updated 17 February 2025]