FY2025 Follow-up Seminar in Brazil (Program)

Dates

November 12, 2025

Theme

Examination Guidelines on Acquired Distinctiveness and Non-Traditional Trademarks in the Atlantic-Pacific Axis

Opening Session

Opening Remarks

• Mr. Alexandre Lopes Lourenço
  Director of Trademarks, Industrial Designs and Geographical Indications, National Institute of Industrial Property (INPI)
• Mr. KAINUMA Kenji
  Director of the Regional Cooperation Office, Japan Patent Office (JPO)

Morning Session

1. Current Overview of Trademark Examination in Brazil

• Mr. Alexandre Lopes Lourenço
  Director of Trademarks, Industrial Designs and Geographical Indications, INPI

2. Current Overview of Trademark Examination in Japan

• Mr. SAKAKI Ayato
  Consul, Chief of Economic Section, Consulate-General of Japan in Rio de Janeiro

3. Brazilian Case: Challenges in the Analysis of Acquired Distinctiveness

• Ms. Silvia Rodrigues
  Trademark Examiner, INPI

4. Japanese Case: Interpretation and Practical Application of Secondary Meaning in the JPO

• Mr. SAKAKI Ayato
  Consul, Chief of Economic Section, Consulate-General of Japan in Rio de Janeiro

Q&A for Morning Session

• Moderator : Mr. Vinícius Bogéa Câmara
  Professor at the Academy of Intellectual Property, Innovation and Development, INPI
• speakers from morning session

Afternoon Session

5. Examination of Non-Traditional Trademarks in Brazil: Advances and Jurisprudence

• Mr. Daniel Drummond
  Trademark Examiner, INPI

6. Sound, Movement and Color Marks in Japan: Criteria and Examples

• Mr. SAKAKI Ayato
  Consul, Chief of Economic Section, Consulate-General of Japan in Rio de Janeiro

Q&A for Afternoon Session

• Moderator : Ms. Leila Campos
  Coordinator of Trademarks, Industrial Designs and Geographical Indications, INPI
• speakers from afternoon session

Closing Session

Closing Remarks

• Mr. Leopoldo Coutinho
  Coordinator of International Relations, INPI
• Mr. KAINUMA Kenji
  Director of the Regional Cooperation Office, Japan Patent Office（JPO）

[Last updated 25 March 2026]

Contact Us

Developing Country Cooperation Section International Cooperation Division Japan Patent Office E-mail：PA0870@jpo.go.jp